The Product Managers Desk Reference


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The Product Manager’s Survival Guide – The Product Bistro

Is peripheral or central vision more important? What fuels people's actions? The updated third edition includes fresh examples and a new section on mobile usability, plus tips to make navigation intuitive, user testing efficient so you can do it more often , and your user experience seamless across all devices. All of that sounds great, but how do you apply those ideas and actually reap those benefits? Eric Ries shows how you can leverage Lean principles in a practical way to shorten development cycles, measure actual progress, and create a team that can adapt and adjust to changes and opportunities instantly.

Your business will fall flat if there's no market for what you're offering. Learn how to do regular user testing with a few people who are representative of your end users and get it done in a single morning.

The Product Managers Desk Reference 2E

Innovation occurs at all stages of the product, in both emerging and mature markets. Use his lessons to keep your product and company moving forward, no matter how big you are or how long you've been around. Find stories, guidelines, and templates to help you collaborate more efficiently with both your development team and end users, and set up a quick design process that gives users what they really want. Moore defines four stages of how a product spreads among its customer base: early adopters, the early majority, late majority, and laggards.

The trick is crossing the gap between early adopters and the early majority, a chasm that many products and companies fail to bridge. Find out how you can spur adoption not just among your early users, but your entire customer base by capturing the attention of each vital user segment. Ready to improve your product marketing? Start a free Wrike trial today!

User Experience & Product Development Strategy

Priceless: The Hidden Psychology of Value William Poundstone Product marketers play a key role in getting products off the shelves, and pricing is a huge part of that equation. In this book, author William Poundstone explains how behavioral decision theory changes the way business price products, along with proven strategies you can use to persuade customers to purchase.

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Product Manager's Desk Reference

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The Product Managers Desk Reference The Product Managers Desk Reference
The Product Managers Desk Reference The Product Managers Desk Reference
The Product Managers Desk Reference The Product Managers Desk Reference
The Product Managers Desk Reference The Product Managers Desk Reference
The Product Managers Desk Reference The Product Managers Desk Reference
The Product Managers Desk Reference The Product Managers Desk Reference

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